PERIODIC TABLE OF SEO SUCCESS FACTORS

Search engine optimization — SEO — seems like alchemy to the uninitiated. But there's a science to it. Below are some important "ranking factors" and best practices that can lead to success with both search engines and searchers.

• ON-THE-PAGE FACTORS

These elements are in the direct control of the publisher

CONTENT

QUALITY Cq :Are pages well written with quality content?

RESEARCH Cr :Research keywords people may find your content

WORDS Cw :Do proper words are there to looked by people?

ENGAGE Ce :Do they spend time reading or bounce away?

THIN Vt : Is content "thin" or "shallow" & lacking substance?

ADS     Va : Do content flooded with ads especially above the fold?

 HTML

TITLES  Ht: Do HTML title tags contain keywords relevant to page topics?

DESCRIPTION  Hd: Do meta description tags describe what pages are about?

HEADERS  Hh: Do headlines & subheads use header tags with relevant keywords?

STRUCTURE  Hs:  Do pages use structured data to enhance listings?

STUFFING  Vs:  Do you excessively use words you want pages to be found for?

HIDDEN  Vh:  Do colors or design "hide" words you want pages to be found for?

ARCHITECTURE

CRAWL Ac: Can search engines easily "crawl" pages on site?

DUPLICATE Ad:  Does site manage duplicate content issues well?

SPEED As:  Does site load quickly?

URLS  Au:  Are URLs short & contain meaningful keywords to page topics?

MOBILE Am:  Does your site work well for mobile visitors, on smartphones and tablets?

CLOAKING Vc:  Do you show search engines different pages than humans?

• OFF-THE-PAGE FACTORS

Elements influenced by readers, visitors & other publishers

 LINKS

QUALITY  Lq:  Are links from trusted, quality or respected web sites?

TEXT  Lt:   Do links pointing at pages use woyou hope they'll be found for?

NUMBER  Ln:  Do many links point at your web pages?

PAID Vp:  Have you purchased links in hopes of better rankings?

SPAM  Vl:    Have you created many links by spaming blogs, forums or other places?

SOCIAL

REPUTATION  Sr:  Do those respected on social networks share your content?

SHARES  Ss:  Do many share your content on social networks?

TRUST

HISTORY Th:   Has site or its domain been around a long time, operating in same way?

AUTHORITY Ta:   Do links, shares & other factors make site a trusted authority?

IDENTITY  Ti:   Does site use means to verify its identity & that of authors?

PIRACY   Vd:   Has site been flagged for hosting pirated content?

PERSONAL

COUNTRY  Pc:    What country is someone located in?

LOCALITY Pl:    What city or local area is someone located in?

HISTORY Ph:    Has someone regularly visited your site or socially favored it?

SOCIAL  Ps:     Have your friends socially favored the site?

FACTORS WORK TOGETHER

All  factors  on  the  table  are  important,  but  those  marked  3  carry more  weight  than  1  or  2.  No  single  factor  guarantees  top  rankings or  success,  but  having  several  favorable  ones  increases  the  odds. Negative “violation” factors shown in red harm your chances.

Reference:selnd.com/seotable