Most Asked Adsense Glossay-Common Terms
10.What is Above the fold?
"Above the fold", or the top portion of the webpage, what you can see at the first full look without scrolling the page.Always place your ads above the fold to receive good CTR.
9.Ad CTR
The page clickthrough rate (CTR) is the number of ad clicks divided by the number of page views.
Page CTR = Clicks / Page viewsFor example, if you received 3 clicks for 300 page views, your ad unit CTR would be .01%. (3/300=.1%)
8. Ad RPM
7.Ad CPC
The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising. ex- CPC from $0.01 to $1
6.Ad CPM
Page CTR = Clicks / Page viewsFor example, if you received 3 clicks for 300 page views, your ad unit CTR would be .01%. (3/300=.1%)
8. Ad RPM
Ad
request revenue per thousand impressions (RPM) is calculated by
dividing your estimated earnings by the number of ad requests you made,
then multiplying by 1000.
Ad request RPM = (Estimated earnings / Number of ad requests) * 1000
For example, if you earned an estimated $60 from 15,000 ad requests,
your ad request RPM would equal ($60 / 15,000) * 1000, or $4.00.7.Ad CPC
The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they're advertising. ex- CPC from $0.01 to $1
6.Ad CPM
CPM stands
for "cost per 1000 impressions." Advertisers running CPM ads set their
desired price per 1000 ads served and pay each time their ad appears.As a publisher, you'll earn revenue each time a CPM ad is served to
your page and viewed by a user. CPM ads compete against cost per click
(CPC) ads in our ad auction, and we'll display whichever ad is expected
to earn more revenue for you.
5. Estimated earnings
Your account balance for the time period selected. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.
4.Finalized earnings
Amount you really earn and get as a cheque at the end of the month.Calculated from removig all invalid clicks so your Finalized earnings little bit lower than Estimated earnings.
Estimated earnings=$86.33
Finalized earnings=$80.73
3. Revenue share-Your revenue not shared among other publishers
Each AdSense publisher receives a percentage of the revenue recognized by Google in connection with the display of ads on their site. This percentage is referred to as the revenue share, and is displayed within your AdSense account.
2.Self-hold-Payment not sent by month you can stop cheque
A self-hold is a setting that lets you temporarily prevent payments from being sent to you. When you set a self-hold, your ads will continue to appear and your earnings will continue to accrue as normal. You can remove a self-hold on your payments at any time to reinitiate payments.
1.Publisher ID
Your publisher ID is the unique identifier for your account. To protect the security of your account and make it easier for us to find account-specific details, you may be asked to provide this ID when you communicate with Google.
Start from ca-pub xxxxxxxxxxxxxxxx (16 numbers)
5. Estimated earnings
Your account balance for the time period selected. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.
4.Finalized earnings
Amount you really earn and get as a cheque at the end of the month.Calculated from removig all invalid clicks so your Finalized earnings little bit lower than Estimated earnings.
Estimated earnings=$86.33
Finalized earnings=$80.73
3. Revenue share-Your revenue not shared among other publishers
Each AdSense publisher receives a percentage of the revenue recognized by Google in connection with the display of ads on their site. This percentage is referred to as the revenue share, and is displayed within your AdSense account.
2.Self-hold-Payment not sent by month you can stop cheque
A self-hold is a setting that lets you temporarily prevent payments from being sent to you. When you set a self-hold, your ads will continue to appear and your earnings will continue to accrue as normal. You can remove a self-hold on your payments at any time to reinitiate payments.
1.Publisher ID
Your publisher ID is the unique identifier for your account. To protect the security of your account and make it easier for us to find account-specific details, you may be asked to provide this ID when you communicate with Google.
Start from ca-pub xxxxxxxxxxxxxxxx (16 numbers)
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